跨境电子商务英语期末试题（第四套）.doc

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《跨境电子商务英语》期末试题（第四套）

试卷成绩（占课程考核成绩的60%）

平时

成绩占40%

课程考核成绩

专业：

班级：

题号

I

II

III

IV

V

小计

学号：

得分

姓名：

得分

I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2x10)

TheadvertisingmodeofSEOorSEMismainlypayperclick(PPC).()

VIPiscurrentlythethirdlargeste-commerceplatforminChinarightafterJD.comandT.()

Thereisonlyoneprotocoltoprotectthepaymentdatainthetransmissionprocessoftheopennetwork,thatis,securepaymentagreements.()

Cross-bordere-commerceandtraditionalforeigntradearesimilarintermsofthewaysofspread.()

Certificationisusedtoverifytheidentityofthepurchaserpriortopaymentauthorization.()

Productqualityisthefoundationandsourceofhealthdevelopmentofe-commerce,andthecorecompetitiveofsustainablemanagementofacompany.()

Titledescriptionisusuallythefirststepofreleasingproducts,andiscrucialtocross-bordere-commerceproducts.()

Thereareonlythreetoolsforbusinesstocommunicatewithconsumerswhichincludeadvertising,personalsellingandpublicrelations.()

Richmediaincludevariousmediaformatsliketext,image,audioandvideo.()

Whenshoppingonline,acustomerdoesn’tneedtopayafterheorsheplacestheorder.()

得分

II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2x10)

11.订购服务 () 16.国际商业. ()

12.目标市场 () 17.溢价定价 ()

13.终端消费者 () 18.网红 ()

14.综合平台 () 19.配送中心 ()

15.在线账单支付 () 20.原材料 ()

A) premiumpricing F) distributioncenters

B) onlineinfluencer G) endconsumer

C) rawmaterial H) onlinebillpay

D) targetmarket I) comprehensiveplatforms

E) subscriptionservice J) internationalbusiness

得分

III.Fillintheblankswiththewordsfromthebox.(2x10)

categoryelectronicbecomepersonalizebu