跨境电子商务英语期末试题（第三套）.doc

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《跨境电子商务英语》期末试题（第三套）

试卷成绩（占课程考核成绩的60%）

平时

成绩占40%

课程考核成绩

专业：

班级：

题号

I

II

III

IV

V

小计

学号：

得分

姓名：

得分

I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2x10)

Psychologicalpricingisalsoknownasdiscountpricing.()

Amajorfeatureofadvertisingisitsdynamicreal-time.()

Amazon(A),isAmericanlargeste-commercenetcompany.()

ItisworthwhiletoloweraB2Bfirm’spricesatanycost.()

Mobilemarketingishardtoprovidetimeandlocationsensitivecustomerswithpersonalizedinformationthatpromotesgoods,servicesandideas.()

Inthecross-bordere-commerce,themorethereachandcustomers,theloweraresalesandrevenue.()

Themaindrawbacksofelectronicpaymentsareconcernsoverprivacyandthepossibilityofidentitytheft.()

Premiumpricingismosteffectiveinthebeginningofaproduct’slifecycle.()

ThefourP’sarethefourbasicelementsofthemarketmix,whichincludesproduct,promotion,priceandplace.()

Inahorizontalhub,productsareofferedforaparticularindustry.()

得分

II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2x10)

11.电子支票 () 16.自营交易 ()

12.资本市场 () 17.销售额 ()

13.库存管理 () 18.长途运输 ()

14.产品列表 () 19.供货渠道 ()

15.折扣率 () 20.好评率 ()

A) proprietarytrading F) discountrate

B) supplychannel G) long-distancetransportation

C) salesvolume H) productlisting

D) electroniccheck I) capitalmarket

E) positiveratio J) inventorymanagement

得分

III.Fillintheblankswiththewordsfromthebox.(2x10)

designauctionbrainchildexhaustivedecrease

competitiveadmiresuperiorextremelyguarantee

21. Acomparisonofthequalityofourproductswiththatofrivalgoodswillshowyouthatoursisfar_________.

22. Graduateshavetofight