期末试题答案（第一套）.doc

《跨境电子商务英语》试题（第一套）答案

PartI:(2x10)

1-5TTFFT 6-10.FTTFF

PartII:(2x10)

11-15HJIBE 16-20AFGCD

PartIII:(2x10)

21.fulfill

22.mistakes

23.sustainable

24.persistence

25.encourage

26.obstacle

27.purchase

28.difference

29.create

30.access

PartIV:(5x4)

31.Titledescriptionisusuallythefirststepofreleasingproducts,andiscrucialtocross-border

e-commerceproducts.Whenbuyersselectproductsonthird-partycross-bordere-commerceplatforms,theyoftensearchthroughkeywords.Agoodtitleallowsyourproductstobesearchedbybuyers,maximizesthepageviewsofproducts,increasesproductexposure,improvesproductranking,aswellasstimulatesbuyersdesiretobuy.

32.(1)Thecostdiffers.Traditionalforeigntradeismainlyconcentratedonlargequantitiesofgoods,andthenthegoodsenterintoamultiple-leveldistributionbyoverseaslogisticscompanies,whilecross-bordere-commerceisdirectlyfacingtotheendcustomers.(2)Theprocessdiffers.Intraditionaltrade,theimportandexportprocessarecumbersome,whilecross-bordere-commercecompaniesrequirethelinksbereducedasmuchaspossible.(3)Thewaysofspreaddiffer.Traditionaltradeusesinformationplatformstodisseminateinformation.Cross-bordere-commercecompaniessellproductsdirectlytoconsumersthroughplatformssuchasAmazon,eBay,andWish.(4)Themodeldiffers.ThebasicmodeloftraditionaltradeisB2B,whilethemainmodelofcross-bordere-commerceisB2C.

33. (1)CreateanAmazonsellercentralaccount.

(2)Accessthecorrectfeedtemplate.

(3)Prepareyourproductfeed.Thesaleofmanybrandsisprohibited.Certaincategoriesneedapproval.AllproductsneedaccurateandcompleteproductIDs.Understandvariationsandparent/childproductrelationships.SomeHTMLandCSSareallowed.AllproductsneedanASIN.Fulfillmentlatencyisessential.

34.Thefollowingproblemsmayoccurintheprocessofsendingthecardnumberinthe