商务英语写作教程 第四版 课件 2 Sales Letters.pptx

Chapter2SalesLetters

StructureThesuggestedplanforasalesletterincludesthefollowingelements:AnopeningattractingthereadersattentionAsectioncapturingthereader‘sinterestintheproductorserviceyouaresellingandfuelingthereadersdesireandconvictionAcourteous,action-orientedclosing

ExamplesAnopeningattractingthereadersattentionbyraisingaquestion:1)Haveyoueverfeltthatcultivatingyourgardenisaslowandlaboriousjobandwishedyouhadamagicwandtodoitforyouinajiffy?Well,wecannotgosofarasofferingyouamagicwand,butournewly-developedtoolcertainlygoesalongwaytowardsit.2)WanttogetoutoftheRatraceforawhile?Asectioncapturingthereader‘sinterestandfuelingthereadersdesirebypresentingtheadvantagesandbenefitsoftheproductsorservices:

1)TheanswerisGraphbox.Smallereventhanaportabletypewriter,thislittlemiracleofmoderntechnologycanactuallydrawyourgraphsforyouatthetouchofafewkeys.Linegraphs,bargraphs,piecharts,eachcompletewithhatchingsofvarioussorts-Graphboxcanhandlethemall.Andanyoneonyourstaff,withoutanyspecialtraining,canhandleGraphbox.Forthemodestoutlayof$40youcansaveyourstaffmanyhoursoftoilatthedrawingboard,withresultantsavingsforyou.2)OurnewTS801DetectorSeriescombinestwoadvancedtechnologies,microwaveandpassiveinfrared,toachievemaximumreliability.InthepastyearPShasinstalledthesenewdevicesforover4,500firms.Theoverwhelmingmarketresponsehasprovedthatthenewproductsareverysuccessful.AllPSproductscanbecustominstalled.Recenttechnologicaladvanceshavemadeitpossibleforustosellourproductsathighlycompetitiveprices.

Acourteous,action-orientedclosing:Sendintheenclosedmembershipformtoday,callusat212-2424355,orcontactourInternetBBS.Startenjoyingthebenefitsofmembershiprightaway.2)PSSystemswouldbe