商务英语写作教程 第四版 课件 3 Inquiries.pptx
Chapter3Inquiries
StructureAninquiryletternormallyincludesthefollowingelements:Adirectopeningthatcontainstheprimaryrequestandsecondaryrequests.Forafirstinquiry,anindirectopeningispreferred,anopeningthatstartswithaselfintroductionorhowhegetstoknowofthereaderAnexplanationthatincludesthereasonsfortherequestorprovidesadditionalhelpfulbackgroundinformationAclosingthatsuggeststheactionyouwishtherecipienttotake,thatmakesactioneasytotake(ifappropriate),andthatexpressesappreciationforassistance
ExamplesOpening:Willyoupleasesendmeacopyofyourcatalogueandpricelistofportablediscplayers,togetherwithcopiesofanydescriptiveleafletsthatIcouldpasstoprospectivecustomers?2)TheJapaneseEmbassyinBeijinghasrecommendedyouasoneofthelargestproducersofCassetteTapeRecorders;wewishtoknowifyouhavereadystockforexport.3)Weareoneoftheleadingconfectionersofthiscity,andhaveextensiveconnectionswithfoodstoresofdifferentcities.Tomakecakesandsweets,weneedaregularsupplyofwalnutmeat.
Thesecondpartisusuallyanexplanationthatincludesthereasonsfortherequestorprovidesadditionalhelpfulbackgroundinformation:1)Mycurrentlightingsystemisnearlytenyearsold,andIthinkitistimetochange.Iwouldliketogoforsomethingquiteinventive.2)OurcompanyisoneofthelargestimporterstointroducethisitemtotheChinesemarketandhasretailoutletsthroughoutthiscountry.Wethereforefeelthatwewillbeabletomarketyourgoodswheretheywillcommandimmediatesales.WiththerisinglivingstandardoftheChinesepeoplethedemandforthisitemisgrowingrapidly.Ifyourpricesarecompetitive,substantialorderswillmostlikelyfollow.Wewouldappreciateknowingifyoucouldgivediscountsonsizableorders.3)Ourcompanyhasdevelopedanewskillforprintinghigh-qualitybooklets.Itproducesexcellen