娃哈哈crm战略英文.ppt

CRM implementation strategy For Dealer: 1. Price concessions, discounts, to the dealer to cost advantage. 2. Credit support, solve the problem of distributor shortage of funds, 1.5 times the principle, help the dealers to eliminate out of stock. 3. The free travel, improve customer satisfaction.. （2）Develop new customer relationship management strategy . 对经销商： 1.采取价格优惠、折扣，给经销商以成本优势。 2.赊销支持，解决经销商资金短缺问题，1.5倍原则，帮助经销商杜绝断货。 3.免费旅游，提高客户满意度。 CRM implementation strategy Ask customers to share their experience according to the requirements of the survey . The survey involving customer enterprises background, buying behavior, competitors information and satisfaction. （3）Customer interview 要求客户根据调研表的要求分享其体验。调研表涉及客户企业的背景、购买行为、竞争对手信息和满意度。 CRM implementation strategy Open service hotline, Provide potential customers and clients with answers about products, services, market activities and other inquiries Deal with complaints of dealers 开通服务热线 对潜在客户和客户关于产品、服务、市场活动等询问提供解答 处理经销商的投诉 （4）Communication channels CRM implementation strategy Customer development center also tasked with many functions, including breathing out telephone verification, update customer information, telephone survey, mail product information and marketing awards and so on. 客户开发中心还肩负着许多功能，包括呼出电话验证、更新客户信息、电话调研、邮寄产品资料和市场活动奖品等等。 （4）Communication channels * * BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT BREAD PPT Wahaha Group Co., Ltd Team members: 团队相关概念综述 企业团队建设的现状及问题分析 1 3 CONTENTS 1 Brief introduction 3 Culture 4 Products 5 CRM strategy 2 Basic Information 1.Hangzhou Wahaha Group Co., Ltd Established in 1987, Hangzhou Wahaha Group Co., Ltd has developed into China’s largest and most profitable beverage company. In 2010, Wahaha listed No. 141 in China’s Top 500 enterprises, listed No. 64 in China’s Top 500 manufacturers, listed No. 25 in China’s Top 200 profit-making companies, an