Commercial translation 商业翻译技巧.ppt

Free Translation From Sharp minds, come Sharp products. 夏普产品， 来自智慧的结晶。 The who, what, when, where and Y of Basketball shoes. 涵盖一切的篮球鞋。 Transliteration Coco Cola Nike，Puma，Reebok Benz, Samsung， Panasonic Modeling application Not all car are created equal.（Mitsubishi） All men are created equal. — The Declaration of Independence. We take no pride in prejudice. Pride and Prejudice. The Garden of Sweden. The Garden of Eden. A Mars a day keeps you work, rest and play. An apple a day keeps doctors away. 一天一块玛斯巧克力，让您工作娱乐两不误。 Creative Translation Elegance is an attitude.--- Longiness 优雅态度，真我性格。 Connecting people.---Nokia 科技以人为本。 Good to the last drop. ---Maxwell 滴滴香浓，意犹未尽。 Tasting is believing. 百闻不如一尝。 Life tastes better with KFC. 有了肯德基，生活好滋味。 Sense and Sensibility.---Philips 简约之美，智慧之选。 Translation of Business Letters Company to Company Organizations to Clients Organizations to other external parties establish business relationship Inquiry （询盘） offer/ count-offer （发盘/还盘） Placing orders, etc. Language Features Correctness 正确 Conciseness 简练 Clearness 清楚 Completeness 完整 Concreteness 具体 Courtesy 礼貌 Consideration 体谅 Translation Principles and Techniques Combination of liberal translation and free translation Consistency of format and language styles Polite and self-depreciatory expressions 贵方、承蒙、恭候、奉告、惠顾、敬悉； 敝公司、拙见、愚见、拜读、过誉 Example Dear Madam, As requested, we enclose for your attention our 2014 price list and catalogue. I should like to draw your attention to the fact that all our products are made from completely natural ingredients and that we do not utilize any artificial additives. Dear Madame Dufrais, You asked us to send you our price list and catalogue for the 2014 season. I am sure you will find plenty to interest you in it. You will notice that all our products are made from 100% natural ingredients-we do not use any artificial additives. We should appreciate a pr