BusinessWritingweek11商务英语写作课件第十一周.ppt

Business Writing (2) Letters from Customers to Suppliers (1) (Lesson 7) Week 11 Letters from Customers to Suppliers The importance of customer letters Business needs Personal needs The types of customer letters To place an order To cancel an order To complain about a product or service To praise / thank a supplier for service 1. Placing an Order Why? Time is money! Ensure the correct items are delivered at the correct time and price to the correct destination! Guidelines in writing Make your ideas clear, concise and simple; In 1st paragraph, you should refer your reader to some previous contact; 1. Placing an Order (Cont’d) Guidelines in writing (Cont’d) In 2nd paragraph, you should give enough detailed information about your order; a) in an outstanding position; b) in a well-arranged order; c) with a chart or column; In 3rd paragraph, you should stipulate the following information: a) a particular method of delivery; b) an anticipated date of delivery; c) payment terms and forms; 1. Placing an Order (Cont’d) Guidelines in writing (Cont’d) An order should include: The name of the item being ordered; The item’s number (catalog/style/model,etc); Quantity desired (often in large units such as dozens, cases, reams, etc.); Description (size, weight, color, material, extra features); Method of payment / shipment; 1. Placing an Order (Cont’d) Guidelines in writing (Cont’d) An order should include: (Cont’d) Unit price; Applicable discounts; Applicable sales tax; Total price; Delivery address/date; 11) Authorized signature; Sample Analyses Requirements: Trying to identify: Main layout Key information Key words terms Sample 1 Little Brown Bookstore Dear Miss Jeng, Please send by express mail the following items from your summer catalogue: 250 No. OG-18 Christmas greeting cards $102.50 250 No. OG-22 Christmas card envelopes 21.95