商务英语写作课件chapter_2.ppt

Business Writing Letter Structures and Placement Letterhead Date Inside Address Attention Line Salutation Subject Line Body Complimentary Close Signature Reference Initials Enclosure Copy Notation Letterhead The name of the firm Address and postal codes Telephone number Fax number Internet address, Email address Telegraphic and telex address A trademark or a brief slogan, etc Sample Letterhead Date The date is typed a few lines below the last line of the letterhead. The format of the date line differs from country to country .The common formats are typical American one (Month/Day/Year) and British one (Day/Month/Year). As the date is a vital part of a business letter, the month written in full is preferred because figures may create confusion. Sample Date Line Date consists of the date, month, year. Two widely accepted styles: June 12, 2006 or 20 July, 2006 Do not use only figures, i.e. 12/6/06, because not all English-speaking people agree on the order of the date. Rewrite the following date for standard business letters 6/5/06 10-9-06 8 June 2006 Oct.28, 06 jan.13. 2006 Inside Address The address of the organization receiving the letter is typed single-spaced at the left margin. The number of lines left blank between the date line and the address depends on the size of the body of the letter, the size of type used, and the length of the printed lines. The address is typed as it will appear on the envelope. Sample Inside Address Dr. David Brown Executive Vice President Sunny Stock, Inc. Salt Lake City, UT 75087 U.S.A. Arrange the following information into letterhead or inside address: U.S.A./Ford Motor Company/ Dearborn,Michigan 48120/PR Department/13350 Rotunda Drive China/Beijing 100021/Beijing Metal/President/ Lin Fang/ East lane/ 234 Attention line An attention line allows you to send your message officially to an organization but to direct it to a specific individual, officer, or department. However, if you know an individual