商务英语写作概述ppt课件.pptx

BUSINESSWRITING

商务英语写作

CourseOutline1商务英语写作概述ppt课件

TextBook商务英语写作(修订版)BUSINESSENGLISHWRITING胡英坤车丽娟主编外语教学与研究出版社2013.82商务英语写作概述ppt课件

Contents1AnOverviewofBusinessWriting2StructureandStyleofBusinessLetters3Sales-relatedInquiriesandReplies4OrdersandConfirmationLetters5LettersaboutShipment商务写作概述商务信函的结构与格式询盘与回复订单与确认函装运函3商务英语写作概述ppt课件

6LettersAboutPaymentandSettlementofAccounts7RoutineClaimsandAdjustment8PersuasiveClaimsandRefusals9SalesLetters10InvitationandThank-youLetters付款与结帐函日常投诉与理赔说服性索赔与拒绝函销售函邀请函与感谢信4商务英语写作概述ppt课件

11LettersofApologyandCongratulation12NoticeandAnnouncement13MemosandMinutes14Preparingresumes15LettersofApplication道歉信与祝贺信通知与通告备忘录与会议记录准备简历申请信5商务英语写作概述ppt课件

16LettersofRecommendation17Proposals18OrganizingandPreparingReports19Questionnaires20BusinessAgreements推荐信意向书报告调查问卷商务协议6商务英语写作概述ppt课件

BUSINESSWRITING

商务英语写作Unit1AnOverviewofBusinessWriting商务写作概述7商务英语写作概述ppt课件

Whytoimprovewritingskills？Theabilitytowriteeffectivelyisavaluablebusinessasset.Threereasons:1)businessistransactedinwriting;2)writingeffectivelyhelpsincreasecompanysalesandprofit;3)proficiencyinwritinggivesapersonaladvantage8商务英语写作概述ppt课件

TasksofthischapterⅠ.FunctionsofBusinessWritingⅡ.CriteriaforEffectiveBusinessWritingⅢ.ModernChangesⅣ.BasicPatternsofWriting9商务英语写作概述ppt课件

Everybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itssuccessdependsonwhatitsaysandtowhatextentitinducesafavorableresponsefromthereader.10商务英语写作概述ppt课件

I.FunctionsofBusinessWritingBusinesswritinghasthreefunctions:ToinformToinfluenceToentertain11商务英语写作概述ppt课件

ToinformMessagestoinformareusedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperat