商务英语阅读Unit 9-叶兴国.ppt

UNIT 9 2014.11 Business English: A Reading Course BACKGROUND INFORMATION I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders 1. Who am I? 2. Who are we? 3. Where are we going? III. 作为企业领导人： 1. 提高管理能力； 2. 学会讲故事。 WARM-UP QUESTIONS 1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation? Business English: A Reading Course READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Question: How can we guess word meaning according to the context? Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense. Business English: A Reading Course READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 1. Definition 定义clues:“*** is/are ***.” e.g. A carrel is a small table with “walls” around three sides. The word “diminish” means decrease. 2. Synonym clues :同义词 3. Antonym clues :反义词 Business English: A Reading Course READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系 7-8见 泛读教程1-2之阅读技巧.doc Business English: A Reading Course Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat? 3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president? Business English: A Reading Course TEXT A：VOICE OF COURAGE TEXT A：VOICE OF COURAGE Notes on the Text: 1. Fireside Ch