商务英语阅读unit15叶兴国.pptx

Business English: A Reading CourseUnit 152014.12Background informationI. advertisement films/ commercials（电台或电视播放的）广告 Unilever: Dove Campaign for Real Beauty II. Social networks: Youtube:Because of advertising, our perception of beauty is distorted. III. With the popularity of Internet, what will happen to TV media电视媒体?Business English: A Reading CourseWarm-up Questions1. Do you think that an advertiser is responsible for the improvement of the world? By what means can he do?2. When the World Wide Web appeared in the mid-1990s, many people thought that TV as an old medium would fade away. But it turns out exactly the opposite. Why do people today watch TV more than ever?Business English: A Reading CourseReading Skills: Introduce the Basic Information about Business English Reading Unit 14Some useful expressions: P176About Economic Rise: increase, jump, soar, surge, growth, peak, leap, rise, hike, etc. 2. About Economic Downturn: decrease, decline, drop, collapse, slip, slump, slide, etc. 3. About stable Economic trend： to remain close to, to hover, to stick at, to stand at, to be quiet, to remain stagnant, to little change, to hardly move, etc. Reading Skills: Introduce the Basic Information about Business English Reading Unit 15Words to predict the trend of economic and trade development：1. expect, hope, anticipate, project, forecast, on the point of, around the corner, on the horizon, in the offing等；2. 非常肯定：will (certainly/ surely/ definitely /no doubt), is bound/ certain/ about等;3.可能性比较大: should, would, will probably, is likely等;4. 一般可能性：may, will possibly, might, could等.Reading Skills: Introduce the Basic Information about Business English Reading Unit 15Words to predict the trend of economic and trade development：5. 约估的字眼1：measly, around, roughly, some, close to, approximately, averaged, almost, in the region of等；6.约估的字眼2： far over/ above, just over/ above (略高于);almost/ nearly/ just under(略低)等;Reading Skills: Introduce the Basic Information about Business En