二线白酒企业突围的五个支点管理（Five fulcrum management of second line liquor enterprise breakout）.doc

二线白酒企业突围的五个支点管理（Five fulcrum management of second line liquor enterprise breakout） After nearly 5 years of revival development, Chinas liquor industry has completed a certain amount of quantitative change, and the Chinese liquor industry has ushered in a strategic development opportunity of qualitative change. In this context, the second line liquor enterprises can successfully break through five major points: Aspect one: strategic attempt In a sense, the second line liquor enterprise has become the dominate side of the dragon of the field, the enterprise has gone through the initial stage of entrepreneurship, the use of the first bucket of gold to complete the basic accumulation. As a second line liquor enterprise, the survival pressure of the enterprise seems to have disappeared. Entrepreneurs and entrepreneurial team has become a founding father of a country and enterprise hero, most satisfied began in reality nothing, even a little bit, enjoy the happiness of a family union and without. Without the intention, there is no original power of enterprise strategic thinking, and enterprises without strategy are doomed to go far. At the same time, it can also be affirmed that the second-line liquor enterprises without strategic or strategic intentions are doomed to disappear in time. Only the second line liquor enterprises have the strategy and strategic attempt, can they have the overall idea. Only with the overall thinking and vision can we stand in the industry and industry in the future to clear their own past, present situation and future. Many second-line liquor companies to go out to become the first-line brand may be the most missing is the strategy, although the strategic and strategic intentions, for enterprises is not a difficult task. But without strategic and strategic intentions, for second-line liquor enterprises, it means the lack of opportunities to discover, seize the opportunity. If a second line Baijiu enterprise does not have the opportunity in the