新未来大学英语 综合教程3A（智慧版）Unit 5 Objectives+warming up.pptx

Changingwiththetimes5

5ObjectivesSection1Episode1ThedeathofanewspapertoperformaSWOTanalysisofacompanyorproducttomanageresistancetochangetoperformaSWOTanalysisEpisode2Reactingtochangetolistpossiblestrategiesforafuture-proofingplantoidentifysocialandculturalfactorsaffectingbusinessProjecttowriteafuture-proofingplan

5ObjectivesSection2TextAThesecrettocorporatesurvivaltounderstandrhetoricalquestionstoevaluaterelevanceandsignificanceofsupportingevidencetowriteanessayexplainingthereasonsforprosperityofaChinesecompanyTextBTheonlyconstantischangetoanalyzequalitiesthatbusinessesneedtoadapttochange

5Changingtimescanposegreatchallengestoacompany.Whatfactorscouldconcernacompanyastimeschange?Readthelistandaddyourownideas.1VaryingdemandsofcustomersNewworkingstylesChangingmarketsTechnologicalinnovation

5Otherfactorsincludechangesinconsumers’disposableincome,costofresources,changingregulations,etc.

5Workinpairs.Compareyourideasanddiscusshowcompaniescanprepareforthefutureconsideringthesefactors.2A:Ithink,toprepareforthefuture,acompanyshouldpaycloseattentiontoitscustomersandhowtheirdemandschangeovertime.B:That’strue.Iftheydon’tdothis,theymayfindithardtowinnewcustomers.A:Thisisalsowhyit’simportanttopayattentiontothechangingmarket…

5Ithinkcompaniesshouldlearntobeflexibleandagiletocopewithvariouschangingfactors.Moreprecisely,ascustomerdemandvaries,companiescanimprovetheircommunicationchannelstogetmorefeedbackstraightfromcustomers.Thiswillhelpthemstayuptodatewiththeircustomers’changingtastes,attitudes,andexpectations.Inordertodealwithchangesinpeople’spreferredworkingstyles,Ithinkcompaniesshouldalwaysbeopentochangingtheirworkingpractices.Theyshouldalsolistenmoretotheyoungermembersof