新未来大学英语 综合教程3A（智慧版） Unit 4 Objectives+warming up.pptx

Givingbacktosociety4

4ObjectivesSection1Episode1TalkingaboutCSRtobrainstormideasforaCSRcampaigntotakemeetingminutestounderstandsocialissuesinaculturalcontextEpisode2DraftingtheoutlineofaCSRproposaltodraftaroughoutlineofaCSRproposaltogenerateideasfromresearchProjecttocreateaproposalforyourCSRcampaign

4ObjectivesSection2TextACSRinChina:FromfollowertoleadertoidentifythepurposeofatexttoanalyzecauseandeffecttowriteanessayexplainingthefieldsinwhichChinesecompaniesleadthewayTextBPitfallsincorporateresponsibilitytointroducesuccessfulCSRprogramsinChina

4Workinpairs.LookatsomeCorporateSocialResponsibility(CSR)initiativesanddiscussyourunderstandingofCSR.1Workerwell-beinginitiativeThefocusofthisinitiativeisonimprovingthelivelihoodofemployeesworkingatthecompany.SchoolenvironmentaldevelopmentprojectTheaimofthisprogramistohelpraiseawarenessofenvironmentalissuesinschools.Thetargetistoreach50,000children.

4KickStartCabsTheprojectaimstoprovidetaxiserviceforpeoplewithdisabilities.CleanwaterinitiativeTheaimistoprovideaccesstocleandrinkingwaterforover10,000peopleinSoutheastAsia.

4A:ItseemstomethatCSRisallaboutprotectingtheenvironment.B:Ithinkit’smorethanthat.SomeoftheCSRprogramshavenothingtodowiththeenvironment,liketheKickStartCabs.A:Soperhapstheyareaboutcorporationstryingtodogoodforsociety?B:Yes,eachoftheprojectshasasocialorcommunitycomponent.A:Right.Doinggoodforsocietycouldincludedifferentaspects…

2Fromthestatementsgiven,itseemstomethatCSRinvolvesprogramsandinitiativesthatinsomewaybenefitsocietyatlarge.Thiscanincludethingswitharelativelynarrowfocuslikethewelfareofemployeesatacompany,ormuchwidersocialissuessuchaspromotingenvironmentalawareness,orprovidingservicesforthedisabled.

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