商标价值评估法律问题研究-民商法学专业论文.docx

(五)评估监管法治化 (五)评估监管法治化 ．34 余论：法治化过程中几个值得注意的问题 ．36 (一)不断提高评估师队伍的业务水平和职业道德素质 36 (二)基于企业无形资产管理中商标价值评估可以常态化 36 (三)规范媒体对商标价值信息的传播行为 36 参考文献 38 致谢 ．．39 西南大学硕士学何论文 西南大学硕士学何论文 摘要 商标价值评估法律问题研究 民商法学专业硕士研究生李诚 指导教师：赵云芬教授 摘要 加入世贸组织这些年来，我国大型跨国企业有了很大的发展，但也越来越多 的遭遇以前从未有过的困难和竞争压力。国外现代化企业的管理模式早已健全， 市场经济发达国家的各种制度与我国迥异，这给销售、税收、转让资产、许可经 营和诉讼等活动提出了挑战。其中，以知识产权的管理和保护最为突出，又以商 标权的运用和价值为其代表性问题之一。本文系统介绍了商标价值评估制度的理 论概念，分析我国现存评估制度的发展状况和不足；在收集国内外有关商标价值 评估问题的专著和论文等资料的同时，分析这些较发达的商标价值评估体系的优 劣；最后，依上述材料提出完善这一制度的意见和建议，并设想未来可能出现的 商标价值评估法的原则和纲目结构，以期为立法和更深入的研究提供参考。 关键词：商标价值评估评估理论评估实践完善商标价值评估法 ) 西南大学硕士学位论文 西南大学硕士学位论文 Abstract Legalegal issuesISSUes researchresearcll ofOl Brandrancl valueValue evaluation Major：Civil and Commercial law Supervisor：Zhao Yunfen Author：Li Cheng Abstract Joining the WTO in these years，the big multinational company of our country has huge development,at the same time they encounter more and more difficulty and competitive pressure．Modem enterprise management modes of foreign has been sound already，the various systems of the countries which market economy has developed ale different from 01117 country,it brings a lot challenges to some aspects such as sales， taxation,transfer assets，business license and litigation。Especially intellectual property management and protection，the use and the value of trademark is the outstanding of the most problems．This paper systematically introduces the theory of system of evaluation brand value concept，analyzes the existing evaluation system development condition and shortcomings； collects the domestic and foreign relevant brand value evaluation data such as the monographs and articles，while advanced analysis of these disadvantages of trademark evaluation system in accordance with the above materials； finally,put forward to improve the system opinion and the suggestion,and imazine the possibility of future brand value evaluation method and principle of medica structure，SO as to provide the reference for legislation and more in-depth research． Key