产物立异的关头点（The product has a different point of time）.doc

产物立异的关头点（The product has a different point of time） They set up the comprehensive energy consumption in main plant level, tons of oil water, tons of oil, drainage, power consumption and other indicators, and cangzhou refinery than on transverse, longitudinal and struggle, last month, a year ago on the index, achieve its goal of ascension and transcendence. In standard basic unit device race, not to participate in standard device, respectively, compared with the same industry advanced level in the horizontal and compared with planned performance, indicators compared with previous years, compared with the advanced indexes, formation pressure, the competition pattern of ascension. Face a day of science and technology progress, rapid economic and social development, consumption price, promotion, people indecent and the change of life style, the competition situation changes, the extension of product life cycle, etc., product set different become company adhere to the life force, remaining invincible in severe market main way. In the face of the product, the enterprise wants to understand the following things: the market of the new product is over there, the new products indecent points, the brand utilization of the new product. The game of red sea and blue sea Every enterprise in a highly competitive industry has its own decisions about the red sea and blue sea when the product is different. Red sea is existing, bloody and brutal market competition, enterprises are known, the game rules have been defined in set, small manufacturer is in accordance with the established game rule defined in the slit difficult to preserve. A new product in the red sea may be small, but the market is predictable. The blue sea is a new category that has not yet been invented or explored. It may have broad space, and there are no competitors; But also many are Dead Sea, full of unknown. Michael? Porter USES an axis to reflect the companys competitive strategy. The horizontal coordinate is the