产物定名的内涵逻辑（The connotation logic of product name）.doc

产物定名的内涵逻辑（The connotation logic of product name） Does a leather shoe look like Italian name make you have a beautiful daydream? The product of a product that looks like the product of Europe, can become a product of the high product and move through the market? The name of the product is one of the key points of marketing, and the logic of the content of the enterprise after the differences is very different. How should Chinese companies give their product names? The name of the dispute The naming of the child embodies the culture of the parents. For example, common sense elements often use the word cold to name their children. When the child of country family starts the boy often will use fu, caixin, expensive, kang wait, the girl likes to use plum, fern, ting and so on. Parents give their children the name on the my hope, oneself are more willing to hold down when the enterprise in the name of the surface, is called daydream, mengniu, bright, honest and straightforward, shuanghui, sanlu, auspicious, baidu, reebok, huiyuan, etc. Some corporate names are worth chewing, like alibaba, byd, victor, 360, 361, tencent. Other exotic names such as wahaha, life one and brain platinum. When you connect to the enterprise, you must name your products. Everyone can look at the names of cars in the market, such as audi, pentium, lexus, corolla, yuda, chevy, jun, etc. Car companies are well-placed to name their brands, not to feel them. The name of the German car brand is industrialized, like, audis A4, A6, A8, BMW 3 series, 5 series, 7 series, pentium C, E, S, etc. The United States, like Japan, has accepted the title of neutrality and the title of meaning in the name of the automobile brand. Like Cadillac is the title of neutrality, the ford falcon is the title. Most Japanese cars have accepted neutral names. Chinese car companies, after naming the products, accidentally imitates the American and Japanese, and accidentally imitates the German. For example, there are byd F3, F0,