京东商城网站分析--电子商务.doc

 PAGE 12 京东商城网站分析 目 录 一、产品特征 二、京东商城简介 三、消费者分析 四、目标市场营销策略 五、京东商城竞争优势 六、赢利模式 七、京东商城的经营模式 八、定价策略 九、促销策略 十、京东分销渠道的实施 十一、京东商城SWOT分析 十二、竞争对手当当网SWOT分析 一、京东商城简介 京东商城是专业的综合性网上购物商城。百万种商品，HYPERLINK /adrc.php?t=00KL00c00fAMBs606F6407akr0KVnLNw00000D3Bg6000000IE8NY6.THvSJUpozTz1ksK85yF9pywd0ZnqrAR4Pj6YnHfsrjRsnvPBu0Kd5HNKfHDsP1FArDfznHTkPjDvrjTLfH04nWwjPbcvfYD10ADquZCsU77oNykwNAV_RyGuU77NiykwXhV_RHKPU77JHykwXhPVmLCsP7GRp1K5w773HbwKPD4RfgGunbGoihYkph7gRH-PN7bYHdwMXbqDfH72UbF4mWFiT7GDnZ9rpNGCR7wAubdjyWKBNjKVu7TsrRGVrg-9NjK3ih4rnN-Vrg-9NjKVmY92T7KRiyduNdFlmvdPrRdKFHPDFHPD0ARqpZwYTjCEQLPWQhGbQhPEUiq1T1qhThqV5yd-uA-9FhVGujYkFhV_pyfqnHThIAtqpZwYTjCEQLILIz4Jua4WUvYEuyk-mLwzUv4Gmz4CIAd_0APzm1YYPHn3nf家用电器、HYPERLINK /adrc.php?t=00KL00c00fAMBs606F6407akr0KVnLNw00000DtBg6000000IE8NY6.THvSJUpozTz1ksK85yF9pywd0ZnqrAR4Pj6YnHfsrjRsnvPBu0Kd5HNKfHDsP1FArDfznHTkPjDvrjTLfH04nWwjPbcvfYD10ADquZCsU77oNykwNAV_RyGuU77NiykwXhV_RHKPU77JHykwXhPVmLCsP7GRp1K5w773HbwKPD4RfgGunbGoihYkph7gRH-PN7bYHdwMXbqDfH72UbF4mWFiT7GDnZ9rpNGCR7wAubdjyWKBNjKVu7TsrRGVrg-9NjK3ih4rnN-Vrg-9NjKVmY92T7KRiyduNdFlmvdPrRdKFHPDFHPD0ARqpZwYTjCEQLPWQhGbQhPEUiq1T1qhThqV5yd-uA-9FhVGujYkFhV_pyfqnHbhIAtqpZwYTjCEQLILIz4Jua4WUvYEuA-Mpgw9Ua4CIAd_0APzm1Yzrjf4Ps手机数码、HYPERLINK /adrc.php?t=00KL00c00fAMBs606F6407akr0KVnLNw0000070Bg6000000IE8NY6.THvSJUpozTz1ksK85yF9pywd0ZnqrAR4Pj6YnHfsrjRsnvPBu0Kd5HNKfHDsP1FArDfznHTkPjDvrjTLfH04nWwjPbcvfYD10ADquZCsU77oNykwNAV_RyGuU77NiykwXhV_RHKPU77JHykwXhPVmLCsP7GRp1K5w773HbwKPD4RfgGunbGoihYkph7gRH-PN7bYHdwMXbqDfH72UbF4mWFiT7GDnZ9rpNGCR7wAubdjyWKBNjKVu7TsrRGVrg-9NjK3ih4rnN-Vrg-9NjKVmY92T7KRiyduNdFlmvdPrRdKFHPDFHPD0ARqpZwYTjCEQLPWQhGbQhPEUiq1T1qhThqV5yd-uA-9FhVGujYkFhV_pyfqnWDhIAtqpZwYTjCEQLILIz4Jua4WUvYEuh71pA-EUB4CIAd_0APzm1YLPH0z服装、HYPERLINK /adrc.php?t=00KL00c00fAMBs606F6407akr0KVnLNw000007DBg6000000IE8NY6.THvSJUpozTz1ksK85yF9pywd0ZnqrAR4Pj6YnHfsrjRsnvPBu0Kd5HNKfHDsP1FArDfznHTkPjDvrjTLfH04nWwjPbcvfYD10ADquZCsU77oNykwNAV_R