广告d的优缺点.ppt

Advantages and Disadvantages of ;Direct mail ;Advantages;5, You have total control over the presentation of your advertising message. 6, Your ad campaign is hidden from your competitors until its too late for them to react ;Disadvantages;Telemarketing;Advantages;6, Its outsourcing外包 set-up cost is minimal 7, Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls. 8, Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to them .9, Makes it easy to expand 扩大sales territory范围 as the phone allows you to call local, national and even global prospects.;; 5, If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees 6, May need to hire a professional to prepare a well-crafted手艺 and effective script 7, It can be extremely expensive, particularly if the telemarketing is outsourced业务外包 to an outside firm 8, It is most appropriate for high-ticket retail items or professional services. ;Internet Advertising;Advantages ; Even if the Internet ad can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. ;;; Everything you really need is a PC, some knowledge and ideas for designing your site, then search for the best Internet ad package for your advertising needs and budgets, choose from a variety of advertisement ways like Banner大标题 Ads, text ads; whether you want to work with pop-ups弹出窗口 or pop-under隐藏式弹出广告, etc. All from the comfort of your home!;Disadvantages ; If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you