海尔基因张瑞敏造（Haier gene zhang ruimin）.doc

海尔基因张瑞敏造（Haier gene zhang ruimin） Mr Zhang made haier gene     zhang ruimin, haier group chief executive.   in 1984, Mr Zhang from Qingdao home appliance company deputy manager at Qingdao refrigerator factory director. He established the idea of famous brand strategy, led the staff to seize the opportunity and accelerate the development, creating from nothing, from small to big, from weak to strong   development miracle. Haier group has grown from a collective small factory with a deficit of 1.47 million yuan to Chinas first brand with a global turnover of 71.1 billion yuan in 2002, and has gained more and more reputation in the world. Zhang ruimin himself has received numerous honors from home and abroad, becoming the representative and business leader of Chinese entrepreneurs. This is something the earth knows.   as early as in 2000 when I was in Beijing, listening to the media friends, said Chinas enterprises, state-owned enterprises see, haier corporation look great, because at that time I was a just into the city of the children in the countryside, are not a lot of knowledge and experience, just one cloud I also cloud.   now time again over the past five years, if now to evaluate haier, should say so: Chinese companies see haier, haier is growing out of Chinas reform and opening up process of the most successful model of enterprise, is the pioneer of Chinese enterprises to the international big stage, the leader, haier is also Chinas reform and opening up since the success of the first generation entrepreneurs hard work, because of haiers achievement and the contribution of Chinas reform and opening up, Mr Zhang, of course, became Chinas reform and opening up an excellent representative of the first generation of entrepreneurs, entrepreneurs in the future. In China hold the earth, in the rich in the dao, in the land of qilu zhang ruimin and his colleagues in the past two decades has created a see the mountains small haier, China is now an internati