海尔3（Haier 3）.doc

海尔3（Haier 3） Haier takes root in the world series four Haier: three into a record in the United States Peoples Daily reporter Dong Mingjun In October 2000, the famous American magazine TWICE selected the United States market selling home appliances, Haier refrigerator, BC111 BC50 respectively third, fourth with GE, whirlpool, SANYO three brands together as small volume refrigerator products. In May 2000, Haier group was A.T. Kearney, fortune magazine group jointly named the worlds best operating companies, won the only special award - quality award. In May 26, 2000, the United Nations development program and the government of the United States honored the Haier refrigerator for years in environmental protection and energy conservation, and jointly awarded the global climate prize for Haier group. The famous BUSSINESS (business) with a keen eye commented: Haier Chinese created the most successful in the past 20 years in the legend, Haier group is leading the Chinese overweeningly ambitious enterprises set off a new round of the establishment of an international brand knowledge climax. The Chinese now want to get a slice of their fat profits by selling their own technology and brands. Haier is heading for the five largest home appliance maker in the United States, the home appliance maker wrote. According to AHAM (American Appliance Manufacturers Association) in 2000 1 to September on the domestic refrigerator sales statistics: in 183266L (6.59.4 cubic feet) and medium volume refrigerator, Haier refrigerator market share accounted for 35.88%, of which BC230 and BFF275 showed an upward trend in the refrigerator. In 124L (4.4 cubic feet) below the volume of a small refrigerator, Haier refrigerator market share has risen to 30.1%; in the following 80L small refrigerator, Haier refrigerator has been from the past 20% to 35.52%. The famous NPDIntellect consulting company statistics, the nations major appliance store sales showed: in a small refrigerator in the refrigerator