海尔（Haier）.doc

海尔（Haier） In 2010, Shanghai, World Expo opened soon, and the global eyes were once more focused on china. As the international home appliance industry leading enterprises - Haier group recently signed a contract to sponsor the Shanghai World Expo Expo opened the prelude to the Haier groups global marketing plan. Haier has also been sponsoring local venues, Haier, the United States, Haier, Europe, Haier, Australia and so on have recently sponsored their local National Museum, which Haier fully open Expo marketing, to convey the concept of green. It is understood that Haier group this year, the main push green and intelligent products, in advocating low energy consumption, while making product features more user-friendly. Haier said that the Haier sponsorship of Expo venues, the first is to promote Haier, advocate green, intelligent life concept; second is also a kind of feedback to society. Experts pointed out that the strategic cooperation between Haier and local venues will make Haiers globalization vivid and will greatly enhance Haiers brand influence in the world. Haier, America, commanding heights At the signing ceremony of the Haier USA and the 2010 US Pavilion in Shanghai, World Expo, Richard, vice president of marketing at Haier, Bullock, said: Haier is the first brand of global white power, and the core of its value is innovation.. It is with these core values shared that Haier has been able to build partnerships so closely and productively with the American pavilion. The American pavilion is one of the largest national pavilions in the Shanghai Expo area, covering an area of 6000 square meters. It is reported that the exhibition theme of the American pavilion is embracing challenges. Richard Block said that this theme is very close to Haiers market pursuit. The United States is the starting point for Haier to step onto the international road. In 1999, Haier took the lead in South Carolina established the Haier Industrial Park, Haier opened a prelude to inte