“微博”的营销价值与商业模式分析毕业论文.doc

“微博”的营销价值与价值分析 摘要随着3G（通俗地说就是指第三代：THE THIRD CENERATION）手机投入市场，一种新的网络应用的产品形式微博也就应运而生了。目前微博成为了网络时代的新名词，微博的实用价值也越来越快速有效地显现出来。 关键字:微博网络营销Abstract With 3G (Third Generation laymans terms means: THE THIRD CENERATION) mobile phone into the market, a new form of network applications products micro-blog, also came into being. Current micro-blog Age of the Internet as a new term, micro-blog the practical value of more and more quickly and effectively revealed. Micro-blog either as a new network of interactive products to enhance peoples communication efforts in the network can also be used as a new, fast and effective, the impact of powerful new media for reporting current hot spots. It is in such a network context of the market, I combined with new media in Beijing Sohu Information Technology Co., Ltd. Bo internship experience in the marketing value of micro business model in a series of analysis. For the micro-blog This new network products to its comprehensive understanding of a system is also conducive to personal and business-to micro-blog to better use. And explore the micro-blog in the course of the value of marketing enterprises to develop Internet marketing also has a positive meaning and practical value. Based on the micro-blog model of marketing and business aspects of the value of a series of studies, including the micro-blog profit point of analysis, individual micro-blog and corporate micro-blog, the commercial value of research, therefore, I that the current domestic micro-blog products, though no profit enterprises to accelerate product innovation and speed, however, improve product profitability, and micro-blog Although the trend of the times played a pivotal position, but whether it is business or personal, are the right to reasonable maintenance micro-blog, and establish a good image of the collective or individual. Keywords: micro-blog；network marketing；Business Model 目 录 摘 要 I Abstract II 目 录 I 一、“微博”的内涵界定 2 (一) “微博”的定义 2 （二）“微博”兴起的原因 3 1.准入门槛