THE ULTIMATE GUIDE TO BLOGGING Content （终极指南博客内容）.pdf

THE ULTIMATE GUIDE TO BLOGGING THE ULTIMATE GUIDE TO BLOGGING INTRODUCTION Welcome to the Ultimate Guide to Blogging! Whether you’re new to the game or a more experienced content connoisseur, this guide will give you the practical advice you need to help manage your blogging efforts throughout each stage of its lifecycle. From creating your blog – to gathering stellar content – to leveraging and distributing your posts for maximum impact, we’ve got the tips, case studies and tools you need to build and maintain a successful blog that benefits you and your business. Plus, we’ve added in some industry insights to help you better understand the role blogging plays in your overall content marketing strategy, and how other businesses are investing in, and practicing, this critical content activity. Enjoy! Joe Pulizzi Founder Content Marketing Institute @juntajoe *Disclaimer: While some content in this guide describes how B2B marketers can benefit from blogging, we’ve also included B2C insights and believe that many of the tactics covered here can be applied across both. 2 THE ULTIMATE GUIDE TO BLOGGING TABLE OF CONTENTS