讲师的定位与推广（Orientation and promotion of lecturers）.doc

讲师的定位与推广（Orientation and promotion of lecturers） Orientation and promotion of lecturers Beijing Yinghuan Wen Chi management consulting firm, author: ye Dong 2010-5-29 23:30:20: click 32 comment - Orientation and promotion of lecturers I am a teacher, and I have heard many teachers lessons. In my opinion, the positioning of the lecturer is particularly important. Positioning is that you have to choose what you are best at. As a point of propaganda, you must talk about something, not talk about it, not everything. An enterprise does everything and often does nothing; a teacher who speaks everything is often wrong. The lecturers energy is limited, can not be well versed in all fields, so we must choose one or two points as its research direction, research through a field to do the experts in this field can not be replaced, will obtain the customers identity. But the reality is not the case, many lecturers almost all comers, what classes are, what are opaque, often amateur expert guidance, unable to obtain customer approval without the sense of achievement is a natural thing. The positioning theory tells us that we must have a deep understanding of their own and market positioning in a market, if there is not enough space and market demand, the market positioning, development will have considerable difficulty. The same is true of the lecturer. If you choose a small area, there will be little demand for the course and the development will be limited. Therefore, before positioning, we must make a thorough investigation and select the fields that suit our own characteristics and the demand for courses. Once positioned, do not change easily. If change, it will affect the potential customers to your judgment, they will think this teacher how often change, often prove that this teacher is unstable, not mature enough. As mentioned above, the areas with large demand for courses need great demand and the competition will be very fierce. At this point, the lecturer must study mor