英文版Dehong-English-Training-and-Promotion-Plan推广方案课.pptx
DehongEnglishTrainingandPromotionPlan
目录contentsMarketAnalysisandTargetGroupPositioningProductandservicefeaturedisplayMarketingStrategyandChannelExpansionPricestrategyandpreferentialpolicydesignCustomerRelationshipManagementandServiceQualityImprovement
01MarketAnalysisandTargetGroupPositioning
Increasingglobalization01Withtheincreasingglobalizationoftheeconomyandculture,thereisagrowingdemandforEnglishlanguageskillsintheDehongregionEducationalrequirements02ManyschoolsanduniversitiesintheregionrequirestudentstohaveacertainlevelofEnglishproficiency,creatingalargemarketforEnglishtrainingJobmarketdemands03ManyjobopportunitiesintheDehongregionrequiregoodEnglishcommunicationskills,makingEnglishtraininganimportantpartofcareerdevelopmentMarketdemandforEnglishtraininginDehongregion
AgedistributionThetargetgroupforEnglishtraininginDehongregionincludesstudentsofallages,fromyoungchildrentoadultsOccupationandindustryThetargetgroupincludespeoplefromvariousoccupationsandindustries,suchasbusiness,education,tourism,andmoreLevelofEnglishproficiencyThetargetgroupincludespeoplewithdifferentlevelsofEnglishproficiency,frombeginnerstoadvancedspeakersAnalysisoftargetgroupcharacteristics
CompetitiveOverviewandAnalysisofAdvantagesandDisadvantagesMajorcompetitors:ThemajorcompetitorsintheEnglishtrainingmarketinDehongregionincludelargeinternationallanguageschools,locallanguageschools,andonlineEnglishtrainingplatformsAdvantagesofcompetitors:Largeinternationallanguageschoolshaveawellestablishedbrandandreputation,whilelocallanguageschoolshaveadeepunderstandingofthelocalmarketandcultureOnlineEnglishtrainingplatformsofferflexibilityandconvenienceDisadvantagesofcompetitors:Largeinternationallanguageschoolsmayhavehightuitionfeesandalakeofpersonalized