针对地方门户网站运营推广的经验分析（Empirical analysis of local portal website operation and promotion）.doc

针对地方门户网站运营推广的经验分析（Empirical analysis of local portal website operation and promotion） Promotion, the main ways of understanding: search engine marketing, email marketing, BBS marketing, soft text marketing, event marketing (that is hype), word of mouth marketing. I personally think that the site must first be site operations planning, profit model, to expand the business, there is no planning, site development will be as lacking spirit of cooperation. The website is launched, and soon has a high reputation, and then become a brand. A high visibility is not realistic, but in a period of time, this may not necessarily very difficult to achieve, but does not need too much money, dont forget, we as city portal, there are a lot of available resources, such as: station system, advertisement etc.. I take this station now operating it, is a professional psychology portal, now the industry is not a normal market, is a new Internet industry, from the beginning, we not only provide the psychological aspects of the article, books and video resources, we also provide small business website the system is small and some free space. In the work, I write in addition to procedures, but also continue to learn the operational aspects of knowledge, from the Internet to see, there are other webmasters from the learned to have, summed up in the following areas: Www__com First, the promotion should be clear before the problem of China 1, clear site positioning China. Station. Long station I watched our website, mainly providing classified information, so the information should be timely and accurate, and this information should be in a good position on the home page. 2, a clear goal of the website users: who (enterprise) should be your site visitors: local people (the majority), foreign people, go out dancing, visitors will leave what Steelers 3 things on your website? Central China. Station. Long station 3, supply and demand information, messages, flea markets and other interactive channe