服务设计（Service design）.doc

服务设计（Service design） I Jichou heart and moon, with the wind until Yelang west. People with clean hands of water, at the food handed out in contempt. Erudite, questioning, deliberative, discernment, and faithful. Survived the wave brother again. I am born to be useful, the daughter also cleared to resume. Service design and service design design is the definition of service related factors involved in planning and organizing effective service people, infrastructure, communication and material, so as to improve the design of user experience and quality of service. Service design that customers design planning a series of easy to use, satisfaction, trust, effective service for use in a wide range of services to the target. Service design can be tangible, it can be invisible; the customer experience process may be in the hospital, a retail store or on the street, all the people involved and things for the implementation of a successful service delivery is the key. Service design will be with the other such as communication, environment, behavior and material integration, and the concept of people-oriented throughout. Service design significance of the service throughout every corner of life: restaurants, hotels, public places, shops, banks, insurance companies, cultural institutions, universities, airports, public transportation...... With the development of society, peoples consumption is expected to continue to improve, so that some of the existing service facilities and service system can not meet the needs of consumers. There is no doubt that people have never been so concerned about the service they receive. The consumer determines the status of an enterprises overall quality and brand in the minds of consumers in the pre-sale, sale, the customer service experience. Consumers can in a few minutes to anything they use - products and services, make evaluation and comparison. In this world, companies have to pay for their behavior and the products provided to assume m