产品与服务设计Product and Service Design.pdf

Chapter 4 Product and Service Design  Focus of Product and Service Design  Product Design and Competitiveness Service Design Case Questions  現成蛋糕或是客製化蛋糕？  客製化蛋糕的製作方式與成本？  客製化蛋糕的服務流程？ 2 1 Main Focus Customer satisfaction: 了解並符合目標顧客的需求 Secondary focus Function of product/service Cost/Profit Quality Appearance Ease of production/assembly Ease of maintenance/service Product and service design—or redesign—should be  closely tied to an organization’s strategy 4 What Does Product or Service Design Do? 1. Translate customer wants and needs  into product and service requirements 2. Refine existing products and services 3. Develop new products and services 4. Formulate quality goals 5. Formulate cost targets 6. Construct and test prototypes 7. Document specifications 食譜：能做出相同的料理 8. Translate into process specifications. 5 2 Idea Generation點子哪裡來？ Research and Development RD  Basic Research  Applied Research  Development 服務業缺乏專利保護 Reverse Engineering Dismantling and inspecting a competitor’s product to  learn and to discover possible improvements. 代工 Original Design Manufacturer ODM 7 Product Standardization 單一標準規格？ Advantages:   Fewer parts to deal with in inventory and manufacturing  Reduced design costs and time  Quality is more consistent  Opportunities for long production runs and automation Disadvanta