《英语专业--模糊语在广告中的应用及其功能》毕业学术论文.doc

PAGE 学科分类号 0502 本科学生毕业论文（设计） 题 目（中文）： 模糊语在广告中的应用及其功能 （英文）： On the Application of Vague Language in Advertisement and Its Functions 姓 名 学 号 200804001221 院 （系） 湖南科技学院外国语言文学系 专业 、年级 英语专业2008级 指导教师 教授 2012年 5月10日 On the Application of Vague Language in Advertisement and Its Function by Zheng Huan supervised by Professor Liu Lamei submitted to The Foreign Languages Department In partial fulfillment of the requirements for the degree of Bachelor of Arts in the subject of English Linguistics Hunan University of Science and Engineering Yong Zhou, Hunan May, 2012 PAGE 24 Introduction Nowadays advertising plays an important role in today’s business world and it has penetrated every corner of our life. Advertising promotion needs clear intention and precise information, however, vague language is widely used in ads. Actually, vagueness is an intrinsic feature of natural languages, it has been everywhere in our daily language use. It is the very vagueness that enriches our daily language and enables us to realize different pragmatic effects under different circumstances. And on many occasions, advertisers will choose vague language in ads in order to give consumers strong suggestion and achieve persuasiveness. This paper discusses vague language used in advertisement. It is composed of three parts. The first part serves as a brief introduction to vague language. Vague language refers to a special language with uncertain denotation and non-specific connotation. Compared with precise language, vague language possesses greater generality and flexibility, which mainly reflect in the denotation of the language. Part two, composed of two s