营销策略 世纪文化广场商业项目营销策略报告 定稿.pdf

营销策略 世纪文化广场商业项目营销 策略报告 定稿 “贵阳·世纪文化广场”项目 【营销策略报告】 目 录 第一部 营销准备····························································【01】 工作范畴·····························································【02】 主题提炼·····························································【07】 形象塑造·····························································【09】 品牌策略·····························································【11】 资源整合·····························································【13】 卖点梳理·····························································【14】 第二部 营销策略······································································ 【17】 营销计划·····························································【18】 营销内容·····························································【22】 营销模块·····························································【27】 营销创新·····························································【30】 第三部 推广策略······································································ 【37】 推广计划·····························································【38】 推广准备·····························································【44】 推广策略·····························································【46】 媒介策略·····························································【52】 炒作构想·····························································【55】 费用预算·····························································【57】 第四部 价格策略······································································ 【58】 定价分析·····························································【59】 定价策略·············································