商务英语口语Unit 8 Corporate Hospitality.ppt

情 景 英 Unit 8 Corporate Hospitality 语 商 务 In this unit, you will learn how to: Prepare gifts for business clients Arrange fact-finding tour Meet guests at the airport Entertain business clients Learning Objectives： Contents： Part I Warm-up Part II Oral Workshop Part III Extended Activities Part IV Related Reading Part I Warm-up Acquiring new customers is becoming more and more competitive, so retaining your existing valued customers is increasingly more important. Developing your business relationships and maintaining your current client base is essential to the success of your business. Corporate hospitality is a key marketing tool and indispensable way to ensure the current customers feel valued and it can also be a great way of gaining prospective clients. Maintaining successful business relationships with existing customers can be more economical than the cost of acquiring new customers. Corporate hospitality could be anything from giving simple gifts like a bottle of wine at Christmas to lavish weekends away in exotic places to arranging entertainment for an office party. Edison: I think it is quite necessary to turn our corporate gifting practice into a set program so that there are rules to follow regarding corporate gifting. Susan: Yes. I think this program would bring lots of (1) benefits to our company. First of all, it will help to (2) retain our customers over the long term, as corporate gifts can help us build closer ties with our existing customers. I mean to (3) maximize the lifetime value of our customers. Edison: Yes. It is a cost (4) effective way to (5) maintain customer loyalty. And it is also a very good way to attract new clients. Susan: Certainly. Corporate gifting helps to create excellent business chances. It also helps to (6) ensure customer satisfaction, as customers will feel very much valued when they receive p