商务英语口语Unit 7 Trade Fairs.ppt

情 景 英 Unit 7 Trade Fairs 语 商 务 In this unit, you will learn how to: Sign up for an exhibition Prepare the stand Attract visitors and develop talks Learning Objectives： Contents： Part I Warm-up Part II Oral Workshop Part III Extended Activities Part IV Related Reading Part I Warm-up A trade fair (trade show or expo) is an arena for the exchange of information between companies and potential clients. Companies in a specific industry can display and demonstrate their latest products, service, study activities of competitors and examine recent trends and develop business opportunities, while visitors can have the opportunity to closely examine and compare all the competitive products. A trade fair often involves a series of activities, including booking a stand, establishing a budget, training the staff, preparing stand, transporting exhibits and communicating with visitors etc. Besides, it also involves a considerable marketing investment, including space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to visitors. 6. 3. After trade shows 5. 2. During trade shows 4. 1. Before trade shows Purposes What you should do A. Warm-up Listening Directions: Here’s a passage talking about the tips for successful trade shows. Listen to the passage and put the information in the right boxes in the following table. Tapescript B _________________ D ____________ C ________ F ____________ E ______________ A __________ To turn leads into profits. Not to waste valuable time with those who will never do business with you. Do effective pre-show promotion. Manage contact information efficiently. To ensure that more of the right types of buyers will visit your booth. Manage your time at a show. Companies spend tens of thousands of dollars each year exhibiting at trade shows around the world. Why? Because trade shows offer the best opportunity