数字营销中英文外文文献翻译.doc

本科毕业设计（论文） 中英文对照翻译 (此文档为word格式,下载后您可任意修改编辑!) 文献出处：Royle J. Research on digital marketing under the new media environment[J]. International Journal of Information Management, 2016, 4(2): 65-73. 原文 Research on digital marketing under the new media environment Royle J Abstract The rapid development of Internet technology have brought us into a new era of media, new media is changing our way of information communication in modern society, change the audience of information processing way of change and the change of lifestyle, this creates a customer as the center. The purpose of marketing is to reach the consumer, and applies to consumers. Under the selected topic, through the analysis of the characteristics of new consumers, and new media means and mode of transmission, further analyze the way of marketing communication. Digital marketing is based on the Internet, mobile phones and other interactive channel, the use of digital information and digital media interaction to assist marketing goals of a new way of marketing. Marketing communication, through the application of digital platform can reduce the cost of marketing communication, to improve the competitiveness of the industry and the industrys healthy development. Keywords: digital marketing, marketing communication, new media 1 Introduction The development of Internet technology has changed the contemporary media landscape; bring us to the new media era. A wide variety of new media changing peoples living condition and the audience information processing mode. The modern society of information dissemination way also changed; from all walks of life way of marketing communication also presents new characteristics. In marketing channels, the digital marketing network marketing based on Internet, wireless marketing based on mobile devices and mobile Internet, and based on digital billboards, IFIV and new digital media marketing methods such as game all include. Tell from the marketing concept, it is the pur