微信营销中英文对照外文翻译文献.pdf

乐民之乐者，民亦乐其乐；忧民之忧者，民亦忧其忧。——《孟子》

微信营销中英文对照外文翻译文献

微信营销中英文对照外文翻译文献

(文档含英文原文和中文翻译)

--

1

乐民之乐者，民亦乐其乐；忧民之忧者，民亦忧其忧。——《孟子》

微信营销中英文对照外文翻译文献

原文：

WeChatMarketingReview

JohnScourias

presentsituation

WeChatmicro-blogmarketingbejustunfolding,andquicklybecamethebrand

manufacturersinadditiontotheofficialmicro-bloganotherInternetmarketinghot.

SinceAugust18,2012WeChatpublicplatformofficiallylaunched,themedia,

brandsandcelebritiesusemoremethodstotheirfanspushallkindsofinformation,

moreandmoreWeChatmarketingeffectcannotbeignored.WeChatmarketing,

andgraduallyspreadtothedomesticindustrysalesfield,andplaysanimportant

roletochangetheexistingmarketingmode.Thispaperisasummaryofthe

relevantWeChatmarketingresearchsummaryofpredecessors,throughanalysis,

summaryofthescholarsoftheWeChatmarketingresearch.Theadvantagesand

disadvantagesofWeChatmarketingmode,andWeChatmarketingprospects,

existingproblemsandcountermeasuresaresummarized,andputforwardthe

directionoftheirthinking.

Theme

1.WeChatbornmarketingmodel

Inrecentyears,althoughthedomesticenterprisesintheelectronicmarketing

aspectswithgreatlyimprovedbutitisstillwillbeinfluencedandrestrictedby

socialenvironment.Whentheenterpriseriskinthemarketingprocess,thenbecause

oftheriskandthec