Brand-and-Branding品牌.pptx

Brand and Branding;Some well-known Brands;How do you choose a brand？;Brief Introduction ;What is a Brand?;Purposes;Roles that Brands Play;How to build a brand;Brand strategy; Branding process;;;;;;;Popularization;Model T;Localization;China Time-honored Brands;Why are they disappearing?;Why are they disappearing?;Why are they disappearing?;Why are they disappearing?;Why are they disappearing?;Strategies;New products Maccha （抹茶）green tea ice cream Tea-flavored chewing gum（口香糖） Tea mooncakes Tea-related health and beauty products Zhejiang University Chinese Academy of Agricultural Sciences More than 300 chain stores A management information system developed by Lenovo ;Successful brand;A lot of choices silk scarves silk quilts（被子） pajamas（睡衣） qipao Half fabrics and half finished goods New services like tailoring accordingly