品牌通路与通路品牌（Brand access and channel brand）.doc

品牌通路与通路品牌（Brand access and channel brand） Brand access and channel brand Pathway, The problem of road problems has been raised to the theoretical height, which will help us to solve the practical problems encountered.   from the developing trend of Chinese wine industry in recent years, the focus of competition has from industry chain upstream of the technology, raw materials, etc Start moving downstream from the industry chain, and predictably, the pathway will be the next focus. Because of the upstream of the industrial chain The real question is whether you can turn your product advantage into a brand advantage and get consumers to pick it up Its your product. In order to realize the transformation of product advantage to brand advantage, the channel is the key link. So I chose today The brands point of view is access.   in fact, between enterprises brand and channel there is a complementary relationship, namely channel support brand, and brand The relationship between the two will be counteracted by the path, and a win-win situation will emerge between the two Form a vicious circle.   according to the China brand strategy to learn the latest statistical analysis, heavens brand intangible assets has become the leading industry, changyu brand price The value is 9.2686 million, the brand value of the new day is 8.3401 million, the brand competitiveness index of zhangyu is 40.95, and the brand competition of the new sky The force index is 54.15; First in the Chinese wine industry; It was in 2003, with the help of high brand awareness, Successful implementation of cities than store program, in more than 100 large and medium-sized cities in the country has developed more than 18000 shang chang  supermarket terminal, 8 More than 1,000 catering terminals, got the market voice.   real cases from the heavens and see our brand for reaction pathways, the so-called brand pathways. So, as a factory How to use brand awareness to strengthen the path construction? That