zara-case study.ppt

* * _One brand of the Inditex group Zaras profit makes up 75% of the Inditex. Representative success case of Time to Market (??! ?? ???? Time to market? ???? ????????) ? Date of establishment: The first retail shop was opened in 1975 Number of stores: 1440 stores in 77 countries.(?? ???? ????? ?? ?? ???? ??? ??? ? ?? ? ???!) Domestic(Korea) expansion: 30, April, 2007. 3 stores were opened at coex, lotte ect. (Now, we have 17) Number of employees: 32,000 people * * A term used by fashion retailers product driven * * Proud Realisers of Added Value? ???, ? ??? ??? ‘?? ??? ??? ??? ???’??? ???. ????? ???? ???? ??? ?? ?? ??? ????, ?????? ?? ??? ? ??? ??? ??? ???? ?????. * * * Despite variety of racial, cultural and generational differences, share senses toward fashion This makes ZARA have competitive advantage against external threats and new opportunities * Hired more than 200 designers Based on IT System, prompt responses to customer needs and trends are applied to PRODUCTION LINE ?Core competence which other companies cannot follow * * * High possibility for maintaining Competitive advantage continuously * ? ?? * ? ??? ?? ??? ??? ??? ????? ??…??? ?? ????.. * ZARA: fast fashion Contents Creation of ZARA Environment Analysis ZARA’s Strateies Strategic Proposals Creation of ZARA 1963-1974 Amancio Ortega Gaona founded Inditex 1975 The first zara store was opened in Spain 1976-1984 Spreading of zara store in Spain 1985 Zara started to enter the overseas market (in Portugal) 1989 Entering New York City, in USA 1990 Entering Paris, in France 1991-2004 Spreading to the whole world including Japan(1998) 2007 Entering R.O.Korea in 30, April at COEX Mall and Lottte Young Plaza? Inditex Chair man: Amancio Ortega Gaona Location of Headquarter: Coru?a in Spain Annual profit: €94billion Creation of ZARA Zara One brand of the Inditex group Zaras profit makes up 75% of the Inditex. Representative success case of Time to Market Date of Establishment The first retail shop was open