啤酒企业如何有效提升终端忠诚度（Beer enterprises how to effectively improve terminal loyalty）.doc

啤酒企业如何有效提升终端忠诚度（Beer enterprises how to effectively improve terminal loyalty） Terminal is king era has gradually become the past, terminal + brand has become the theme of the new era of marketing. Although the terminal is no longer the only one, but the terminal is still necessary, there is no perfect terminal system, the brand can not achieve effective consumer spending, brand and marketing value is zero. Beer as a fast-moving consumer goods, market competition in recent years is very fierce, in the beer brand is moving toward the era of intensive. However, there are nearly 1500 beer brands in China. In the same regional market, there are countless competitors, but the degree of intensification is far less concentrated than that of milk, green tea and coke. Moreover, with the intensification of competition, the irrational terminal input of competitors makes the terminals threshold higher and higher, and enterprises can not communicate with the same platform on the terminal, and the terminal loyalty is generally poor. Therefore, how to effectively improve the terminal loyalty, improve the stability and competitiveness of terminal channels, is the focus and core of most beer enterprise marketing efforts. The author will explore the beer enterprises how to effectively improve the terminal loyalty from the perspective of the three latitudes and the actual combat, and hope to provide some reference and reference to the industry colleagues. I. The four traps of the terminal. How many businesses terminal bitter tears, with the end of the increasingly fierce market competition, liquor terminal position is growing up, into the store charges, high fees, buyout fee, anniversary holiday promotional sponsorship fees so many businesses are only struggling on the terminal is hate and fear or love, is at heart that face is smiling, most dealers are not willing to do the terminal. This is because the terminal marketing of liquor implies many pitfalls: 1, credit: the product into th