《跨境电子商务典型工作任务》课件——3访客画像的功能 - 英文.pptx

3Thefunctionofvisitorpersonas

3.1visitorpersonas0103Thevisitorpersonasfunctionallowsmerchantstograspthecharacteristicsoftheircustomers(buyers)whovisittheirstoresthroughanalysis,enablingthemtooptimizetheirproductsandoperationsmoretargetedly,promotingthemeffectively,boostingstoretrafficconversion,anduncoveringpotentialbusinessopportunities.TheTrafficSourcesfeatureinAsDataAdvisorprovidesinsightsintovisitorpersonasinformation.TheVisitorPersonasencompassesfourbasicfunctionalities:VisitorCompositionAnalysisFunctionKeywordRankingforVisitorsEntryandPreferenceSortingFunctionAccessedProductSortingFunctionGeographicalCharacteristicAnalysisFunction

01033.2TheVisitorCompositionAnalysisFunctionTheVisitorCompositionAnalysisFunctionenablessellerstounderstandthecompositionofvisitorstotheirstoresthroughdata,allowingthemtoviewtheproportionofnewandrepeatcustomersamongstorevisitorsacrossthreetimeperiods(thepast7days,thepast30days,andthepast180days),theproportionofblue-taggedbuyers,andtheproportionofoverallbuyerswhohavemadetransactionswithin90days.Theanalysisoftheproportionofnewandrepeatcustomersenablessellerstoassesstheeffectivenessoftheireffortsinattractingnewvisitorsorrevitalizingrepeatcustomers,aswellastheeffectivenessoftheirstorevisitoroperationsduringaspecifictimeperiodinthepast.

01033.3preferredkeywordsforvisitorentryandRankingofkeywordsTheKeywordRankingforVisitorEntryenablessellerstoclearlyunderstandthetop20searchtermsusedbybuyerswhenenteringthestore,alongwiththeirmonth-on-monthgrowthrates.ThePreferredKeywordfeaturecanuncoverallotherpreferredsearchkeywordsofvisitorsontheplatform,givingsellersinsightintobuyersothersearchpreferences.Thiscanenrichthekeyworddatabaseandimprovekeywordcoverage.

01033.4Theaccessto