《跨境电子商务典型工作任务》课件——1.1数据分析流程 -英文.pptx

1.1DataAnalysisProcess

ⅠWorkflowofDataAnalysisClarifythePurposeandApproachofAnalysisDataCollectionDataProcessingDataAnalysisDataoptimizationContinuoustracking

Clarifyinganalysisobjectivesisaprerequisiteforeffectivedataanalysis.Thestoreoperationobjectivesmainlyrevolvearoundfouraspects:overallwebsiteoperation,productoperation,eventoperation,anduseroperation.1.ClarifytheAnalysisObjectivesOverallwebsiteoperationProductoperationEventoperationuseroperationObjectivesandApproachII.ClarifytheAnalysisObjectivesandApproach

2.DeterminetheanalysisapproachThisreferstobreakingdowntheanalysispurposeintoseveraldifferentkeypoints,thatis,howtocarryoutthedataanalysis,fromwhichanglestoanalyze,andwhichindicatorstouseforanalysis.operationOperationalindexsystemOverallwebsitePV,UV,Order,revenue,conversionrate…productProductview,conversionofproductflow,orderchurnrateeventActivityparticipationrate,activityconversionrate,eventROI…userNewregisteredusers,logged-inusers,churnedusers…Accordingtodifferentoperationgoals,shopsneedtobuildaneffectivedataindexsystemtohelpbusinesspersonnelquicklyfindandlocateproblems.Forexample

III.DataCollectionThereareavarietyofdatacollectionandanalysistoolsavailableinthemarket,includingbothpaidandfreeversions.Forthepaidversions,therearedifferentbillingmodelssuchaspay-per-trafficandpay-per-license.DataCollectionDatacollectionreferstotheprocessofgatheringrelevantdatainaccordancewithadefineddataanalysisframework,providingtherawmaterialandbasisfordataanalysis.

IV.DataProcessingDataProcessing数据清洗数据转化数据提取数据计算Dataprocessingreferstotheprocessofrefiningandorganizingcollecteddataintoaformatsuitablefordataanalysis.Itisanessentialstagepriortodataanalysis.Throughdataprocessing,rawdatacollectedisconvertedintoaformthatcanbeanalyz