世纪商务英语阅读教程专业篇1第四版Unit_.doc

世纪商务英语阅读教程专业篇1第四版Unit_4 导读：就爱阅读网友为您分享以下“世纪商务英语阅读教程专业篇1第四版Unit_4”资讯，希望对您有所帮助，感谢您对92的支持! Unit 4 Marketing Fundamentals Jane 4-1 Unit Introduction Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain relationship with them. The ultimate goal of marketing is to match a company?s products and services with the people who need them, thereby ensure profitability. This unit will present a general complete picture of marketing fundamental. And various aspects of the marketing mix and advertising in marketing will be covered. 4-1 Unit Introduction In order to help you understand and master the marketing fundamentals, there are 14 tasks and three texts designed for you. After studying this unit, you will be able to be equipped with the general knowledge of marketing and advertising. ? Most of the following words are used in the context of marketing fundamentals. When you read, ? firstly, try to figure out their meanings. ? 首先，试着猜出他们的意思。 ? Secondly, pay close attention to words you don’t know and look them up in a dictionary. ? 其次，注意不认识的单词，并在字典中查找出其释义。 ? Thirdly, review these new words and do Task 1. ? 第三，复习这些单词并完成Task 1. 4-1 Professional Words Expressions product manufacturer market research marketing plan product marketing brand marketing media planning image-building physical evidence people placement target market public relations n. 产品 n. 制造业者，厂商 市场调查 媒体计划 产品推广 n. 品牌 n. 市场营销 媒体计划 n. 形象塑造 实体环境 n. 人员 n. 放置 目标市场 公共关系 distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price 配销渠道 adj. 非商标的 n. 广告；登广告 免费 行销努力 n. 流程 n. 缺点 产品定价 市场营销推广组合 v. 要价 垃圾邮件 推销战略 按正常价 4-1 TASK 1 Select an expression from the words listed above which matches one of the eight definitions given below. If you like, compare the definitions here with others in a dictionary. If there are other words