How To Build A Winning Advertising Agency （如何建立一个成功的广告公司）.pdf

How To Build A Winning Advertising Agency New Business Program This is all about the most important thing an agency has to do … keep growing. Agencies are like sharks. They must keep moving forward or else. As an advertising agency owner I woke up every morning (and even some nights) wondering about my new business program. I bet you have too. One of the things I could do to mange this issue was to know that I had an active new business plan in place. Here are some (I stress some) of the elements of my new business plan. They helped me and I hope they help you. Execution. When I set out to create this list I didn’t think that it would be this long – warning to the ADHD types. But, advertising agency new business planning is complex and getting more complex every day due to the rapid changes in our industry and technology. That said, the devil in business development, you know what’s coming, is in the detail. Success is all about execution. For example, having an agency video on your website is nice. But, having a video that gets watched and passed along by your target audience because it is SEO optimized, effectively uses the power of YouTube and provides value is way better. If your video drives incoming interest and the right business leads — you’ve won. The Communications Agency Business Plan. First Things First. I have never been able to construct an effective business development program without first having an agency business plan. The business plan should include — at least – your business objectives, an assessment of your current strengths and weakness, a category analysis, clear target market objectives, a competitive agency positioning, a service plan (it might mean adding new services), a business development and communications plan and a staff and recruitment plan. The plan should also help you plan for your future in the evolving world of marketing communications. I think that client confusion – this includes big and small