学会推销-4A广告公司提案技巧（Learn how to promote -4A advertising company proposal skills）.doc

学会推销-4A广告公司提案技巧（Learn how to promote -4A advertising company proposal skills） Learn how to sell 4A advertising company presentation skills (turn) (2010-11-05 12:36:49) reprint labels: customer authority proposal 4A advertising on Classification: comments and views From the proposal, 4A companys annual communication strategy, advertising creative, although some bright spots, but also did not have a qualitative leap than other cooperation company, it can be said that the mountain or the mountain, or the beam beam, as the basic routines. But it has one advantage. Its obvious that its the skills to make and sell proposals. Sun Tzus art of War: no war, no soldiers!! The expert image created before the proposal is the premise of cooperation, and the situation is very critical! First, matters needing attention in the proposal Design companies need three basic skills: 1, the ability to convince customers (in the business is to convince the boss or boss) 2, the technical content of the proposal itself The visual design proposal (Table 3, graphic animation, film, and PPT Qi) is a visual feast of your professional, meticulous and careful! 1 always remember the effort behind the proposal. Is your proposal carefully prepared and carefully reviewed? Confucius said: do unto you. Dont submit your creative ideas to your customers. Can your program stand out in the marketplace? Do you have a clients point of view? Do you understand what your customers will challenge you to? Are you ready for the answer? 2, dont think the proposal is just lip service. Your heart and your personal ability to manipulate your proposal. Do you have enough confidence in your eyes? Is your body language convincing? Is there a climax in your speech? Is there rhythm control? 3 what are your eyes looking at? Looking at the speech or your proposal? Then you are wrong. The plan should be in your heart. Your eyes should see the meeting place, see the customer, feel their reflection. Everyone has a aura, and chang