《新政策背景下房地产企业发展模式初探》毕业学术论文.doc

PAGE XXXXXX大学 本科生毕业论文 论文题目：新政策背景下房地产企业发展模式初探 学 院 xxxxxxxxxxxxxx 专 业 xxxxxxxxxxxxxxxxxx 学 号 xxxxxxxxxxx 学 生 姓 名 x x x 指导教师姓名 XXXXXXXX 指导教师职称 高级工程师 指导教师单位 xxxxxxxxxxxxxxx学院 2012年3月19日 北京师范大学珠海分校不动产学院 PAGE 4 内容摘要 在政府控制房价、调整住房供应结构、加强土地控制、信贷控制等一系列宏观调控政策陆续出台的背景下，地方政府过度的投资冲动将受到一定程度的抑制，对土地与房屋开发投资的增速也将相应减缓，中国房地产行业貌似已经进入寒冬期。在如此严峻的调控形势下，房地产企业应该何去何从？本文在房地产调控新政策背景下，通过详细的分析现行主流的房地产企业的经营运作模式以后，针对国家对房地产行业宏观调控新政策，结合新政出台以后的市场反应，尝试在房地产经营主要环节的运作模式上进行优化与改革，主要在地产定制，住宅产业化和管家物业方面进行一些探讨，希望能帮助房地产企业在新政策背景下，改变思想，把握行业脉搏，在未来的房地产行业立于不败之地。 关键词： 房地产政策 房地产企业发展模式 地产定制 住宅产业化 管家式物业  The new policy background of real estate enterprise development mode pre-test Abstract In government control prices, the adjustment of housing supply structure,strengthening the land control, credit control and a series of macro-control policies in the context of local government, excessive investment impulse will be the degree of inhibition, on the land and housing development investment growth will slow down accordingly, Chinese real estate industry seems to have entered the winter period. In such a grim situation of the regulation, real estate enterprises should decide on what path to follow? In this paper, real estate regulation under the new policy, through a detailed analysis of the current mainstream of the real estate enterprise management mode of operation, according to the state of the real estate industry macro control policy, combined with new introduction market response, try in real estate management and the main part of the operation mode on the optimization and reform, mainly in real estate custom, residential industrialization and housekeeper Property with respect to undertake a few discuss, hope to help real estate enterprises under the new policy, change idea, grasp the pulse of the industry, in the future real estate industry remain invincible. Keywords: real estate policy in real estate developme