浅析企业网络营销的建设和管理问题.doc

东北财经大学自考本科毕业论文浅析企业网络营销的建设和管理问题 作 者 专 业 考 号 指导教师 答辩日期 成 绩 内 容 提 要 随着现代电子技术和通信技术的应用与发展，网络化的浪潮正在席卷全球，企业的生存竞争空间正逐步从传统市场转向网络空间市场。以 Internet 为核心支撑的网络营销正逐渐发展为现代市场营销的主流。企业的营销方式也从传统的市场营销转向网络营销。企业如何利用网络平台开展网络营销已成为企业管理和经营者共同关心的问题。 本文通过对网络营销的概念的认识和其内涵的深入了解，并对网络营销的建设问题进行了分析，进而提出网络营销管理的一些问题，使得企业在实现网络营销的建设和管理过程中少走弯路，提高了企业在新的营销环境中的竞争力。 关键字：网络营销 建设 管理 2 Abstract With modern electronic technology and communications technology application anddevelopment networking is expanding across the world survival space of businesscompetition is gradually diverted from the traditional market to network space market. Internetas the core supporting network marketing is gradually developed to be the mainstream ofmodern marketing. Corporate marketing from the traditional methods of marketing distractedto Internet marketing. How to utilize the platform of Internet for Internet marketing has becomethe question that the management of enterprise and operator are commonly concerned to it． Based on the concept of network marketing and understanding of its meaning in-depthunderstanding of network marketing and the construction of an analysis and then made anumber of network marketing and management issues making the network marketingcompanies in the construction and management of the process of taking less Detours andincreased marketing enterprises in the new environment of competitiveness.Key words: Network Marketing Construction Management 3 目 录引言..........................................................................５一、网络营销的概念与内涵......................................................５ （一）网络营销的概念......................................................５ （二）网络营销的内涵......................................................５二、企业网络营销建设的主要问题................................................５ （一）网络营销渠道的建立..................................................５ （二）做好网站，请进客户..................................................６ （三）网络营销的策划......................................................６三、企业网络营销管理的主要问题......................