Introduction of Business English 关于商务英语.ppt

3. The development of E-business had close links to the development of the Internet [as suppliers and customers realized the cost and time benefits(of online transactions)]. It became more efficient to do business [when online systems were used throughout an organization’s supply channels]. The real challenge of E-business was providing customers with the latest data [through every sales channel]. 电子商务的发展与因特网的发展紧密联系是因为供应商和客户意识到网上交易在节约成本和时间方面的好处。整个公司的供应链都使用在线系统，业务效率就更高了。电子商务的真正挑战在于通过各种销售渠道为客户提供最新数据。 4. [In a digital economy], you must be ready for a future (of continual change). Change your vision for the future, work continual closely with your staff, suppliers, and partners to make changes, and learn to view your organization as the customers view it. The focus of E-business must always be on the customers. You have to use your knowledge of your market to consider how customers expectations will change in the future. 在数码经济时代，你必须为不断变化的未来做好准备。改变你对未来的看法，与你的员工、供应商和合作伙伴精诚合作、努力革新，学会像你的顾客那样看待你的公司。电子商务必须以顾客为中心，你不得不利用你的市场知识来考虑将来顾客期望会如何变化。 Introduction of Business English 第一单元 关于商务英语 剑桥商务英语考试（BEC）大纲中有这样一段描述：Business English is for business people who need to, or will soon need to, use English in their work. It may also be used by adult students who will be entering the world of business at the end of their course of studies.（商务英语是从事或将要从事商务活动的人所使用的语言；也是行将毕业、即将进入商界的大学生们将要使用的语言。）商务英语（Business English）就其语言本质而言，是在商务领域内经常使用的反映这一领域专业活动的英语词汇、句型、文体等的有机总和，是专门针对商务和商务活动的专业英语。 一、 商务英语的界定 从整体上来说，商务英语不仅包括英语语音、语法、词汇、语篇和跨文化知识等通用英语（English for General Purpose, EGP）所包含的基础知识，还包括与商务有关的国际服务贸易、国际技术贸易、国际投资融资、国际合作等商务知识，是一种专门用途英语（English for Special Purpose, ESP）。具体来说， 这些商务活动涉及技术引进、国际旅游、海外投资、对外贸易、招商引资、涉外承包与合同、国际金融、涉外保险等。商务英语源于普通英语，具有普通英语的语言学特征，但又是商务知识和英语的综合，因而又具有独特性。 二、 商务英语与通用英语的区别 Task I 阅读下列商务英语，体会商务英语（Business English）与通用英语（English for General Purposes）的区别。 1. [Through in-depth analysis (of advertising industry’s scale, chain, competitors and other comprehensive e