文案策划岗位职责说明书.doc

文案策划岗位职责说明书 1.产品内页文案 (1)对产品进行风格、款式分类，为每个产品每张图片命名配写文案 (2)对内页美工在有内页模版文字需求时提供帮助 (3)臆想、讨论、分析产品购买者需求点，放大进行文字说明、提炼产品买点 2.活动策划方案 (一)根据营销策略方向对店铺所需活动进行文字阐述，说明内容应包括： (1)活动主题，润色(活动是什么) (2)活动说明(为什么策划这个活动) (3)实施方案(如何执行) (4)活动期限(活动的持续时间) (二)针对淘宝的大型活动，做出活动店铺的可行性方案 3.品牌故事 (1)本公司需要的品牌介绍、品牌推广等相关材料的编写 (2)客户线上店铺品牌故事的编写 4.企业文化 客户公司线上的企业文化的撰写 5.钻展、直通车、店铺首页所需文案的编写 6.运营微博 运营公司的官方微博，提高粉丝量，逐步扩大微博影响 (1)搜集发微博的资料，定时发微博 (2)和微博上的粉丝互动，回答他们的问题，对他们的评论进行回复 (3)运用一些微博运营工具提高微博粉丝量 7.分析数据 在店铺活动期间，关注后台的数据变化，学会对店铺的后台数据进行分析，为店铺活动策划打基础 8.培训 积极准时参加公司举办的各类培训，提高专业技能与个人职业素养，与公司共同进步 9.活动分析 分析淘宝店铺和帮派的成功活动案例，对活动进行分析总结，收集存档，吸取经验 10.随时记录 随时记录自己的一些想法或者是策划方案 本文链接：: daily morning exercises or class-break setting-up exercise and discipline inspection and appraisal of public signs;2, daily cleaning and inspection;3, the daily student school appearance, dress, wearing school card check;4, the daily duty guide to the leadership class discipline three rounds.Weekly moral education work:L, the flag raising ceremony and the national flag speech under the flag raising ceremony held on Monday;2, every week a class meeting, the meeting;3, every week two exercises, cleaning and hygiene, behavior norms, attendance situation published cloth appraisal, and the issue of the code of conduct;;4, weekly work week.Monthly moral education work:1, at least once a month, the theme of education activities, to patriotism education, behavior norms of education as the focus, combined with major retreat day.2, the monthly class quantization assessment and class teacher assessment, selection of behavior for the standard model class.Moral education in each term:1, at the end of each semester to form three good student, outstanding student cadres, civilized student.2, at least once a semester, parents will be.,Student etiquette conventionA, the school leavers1, dress neatly to wear school card, step posture correct, full of spir