张家界旅游网络营销存在的问题与对策研究_毕业论文2013年 4 月 15 日.doc

毕业设计(论文) 课 题 名 称 学 生 姓 名 学 号 系、年级专业 指 导 教 师 职 称 年 月 日  Abstract The rising of the internet give the new chance to the development of tourism with the improving of the modern technology and information industry.The cornmunication,conveniention,plentifulness and validity of the internet not only make the traditional tourism climb the top of the wave of the internet,but also provide convenient terms for expanding information service and business scope in tourism management. Furthermore,the cybermarketing mode,which is established by new styles,methods and principles that promote stupidly the realizing the activity of trading between individual and business enterprises,gradually become the indispensable and marketing situation in tourism development. This paper provide the definition and substance of modern tourism cybermarketing baced on the theories of cybermarking and tourism marketing. Contact from tourism network marketing functions, current situation of zhangjiajie tourism, summed up in zhangjiajie by marketing strengths, weaknesses, based on the theories and practice,expand the tourism development space,promote principle of marketing. Key word: Internet; Tourism; Marketing  目 录 中文摘要………………………………………………………………Ⅰ Abstract……………………………………………………………Ⅱ 1 绪论…………………………………………………………………2 1.1 选题的目的与意义………………………………………………2 1.2 国内外现状及水平………………………………………………2 1.3 本文主要内容……………………………………………………4 2 旅游网络营销的概念及功能………………………………………4 2.1 旅游网络营销的概念…………………………………………………4 2.2 旅游网络营销的优势……………………………………………5 2.3 旅游网络营销的功能…………………………………………… 3 张家界旅游网络营销的现状…………………………………………6 3.1 网络技术条件具备…………………………………………………6 3.2 互联网搜索途径多样化……………………………………………… 3.3 互联网信息多样化…………………………………………………… 3.4 推出旅游产品多样化…………………………………………………3.5 行业内配合紧密…………………………………………… 4 张家界旅游网络营销存在的问题……………………………………10 4.1 网站建设的质